Beyond the Bottom Line: A CEO’s Holy War on Healthcare-As-Usual
Healthcare entrepreneur Keith Biggers faced a stark choice early in his career: maintain a competitive edge by keeping trade secrets close, or embrace an open approach to helping others succeed. He chose the latter – a decision that would shape decades of success in medical technology and healthcare facility development.
In a revealing conversation with Rabbi Rami Goldberg on Biblical Money, Biggers shared how his journey from a tiny West Texas town to healthcare industry leadership was forged in the crucible of personal tragedy. His father’s death just two days after his college graduation, followed by his mother’s unsolved murder two and a half years later, could have derailed his trajectory. Instead, these profound losses led him to find mentorship from two Christian entrepreneurs known as “the Jesus brothers,” who helped shape his distinctive approach to faith-based business leadership.
“It was very clear that this was a Godly Christian business,” Biggers said of his first major venture. While maintaining profitability remained essential, ethical considerations consistently guided the company’s decision-making. This philosophy has carried through to his current projects developing surgery centers and hospitals, where he emphasizes the importance of doing things right even when cutting corners might boost short-term profits.
Growing up in a town of just 1,200 people, Biggers learned the value of hard work at his father’s service station. Those early mornings cleaning the station and helping customers instilled principles of diligence and service that would later inform his leadership across multiple healthcare ventures. “My dad got up at 5:00 every morning,” Biggers recalled. “That whole work ethic was quite honestly what he taught me.”
The healthcare veteran sees modern medicine evolving toward preventive wellness and behavioral health – a shift he views as aligned with biblical principles of treating the body as a temple. “God says we’re his Temple so I want to take care of it,” he noted, describing how this influences both his personal habits and business focus.
Biggers has emerged as a powerful advocate for maintaining human connection in an increasingly virtual business world. While many companies have gone fully remote, he insists on maintaining physical office spaces to foster community. “We’ve got to have an office because we’ve got to get together,” he emphasized, drawing parallels between workplace bonds and traditional faith communities.
His commitment to building bridges extends beyond business. As someone deeply invested in strengthening Jewish-Christian relationships, Biggers exemplifies how shared values can transcend traditional boundaries. This commitment is reflected in his family as well – his son Joshua recently participated in the Keep God’s Land Young Leaders Fellowship trip to Israel, a joint initiative between Israel365 and Generation Zion.
Today, Biggers leads two men’s groups focusing on faith, family, and enterprise, while working alongside his eldest son Joshua in the business. His evolution from protecting competitive advantages to embracing open collaboration reflects a deeper truth: sustainable success in healthcare requires building lasting relationships and maintaining unwavering ethical standards.
Rabbi Goldberg’s probing questions throughout their discussion illuminated how biblical principles can guide modern business decisions without compromising profitability. As the healthcare industry continues its rapid transformation, Biggers remains focused on developing outpatient facilities that make medical care more accessible and efficient. His approach demonstrates how faith-based principles can align with innovation and market success, creating sustainable businesses that benefit both shareholders and the broader community.
For Biggers, success isn’t just about giving back – it’s about giving forward through both philanthropic efforts and mentorship. His journey from small-town service station to healthcare entrepreneurship illustrates how spiritual values can provide a sturdy foundation for business success while creating positive impact across generations.
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